Guilt Dips

Bring the night out in! Unapologetically bold takeaway style dips, providing the infamous guilty pleasure dips to pair and enjoy with food at home.

Going out isn’t always an option, and sometimes that night out feeling can be hard to achieve. These days, more and more people are opting for a night in rather than the pubs and clubs.

But that does come at a price. Gone are the days of grabbing that post-club guilty pleasure of chips and gravy or garlic mayo-dipped pizza.

Guilt Dips has emerged to provide a solution, making nights in just as exciting as nights out. This unique dip brand boasts a bold, quirky range of flavours inspired by classic takeout sauces.

The creative execution for this project included art direction, branding, packaging and advertising.

Guilt Dips’ values of unapologetic brightness and recognisability permeate its branding and advertising, making it stand out in the marketplace.

Its vibrant clash of colours is reminiscent of a chaotic night out and its logo fuses the G and D to capture the joy of tasting these delectable dips.