Lugo Gin

Lugo Gin is the epitome of class, originating from the heart of Cheshire, its taste is just as remarkable as its origins.

When launching a new gin brand in a competitive market, logo development can be the difference between success and failure.

To showcase Lugo’s sophistication, a typographical logo was crafted with a subtle nod to gin botanicals, coupled with light and floral illustrations - mirroring brand values, whilst being instantly recognisable to the customer.

Working with Lugo Gin’s range of products, we encapsulated each flavour with a unique design.

Bailey Designs was commissioned to provide branding, packaging design, product mock-ups, and photography on this project.